Local strategy本地策略
A route to market grounded in your category, positioning and commercial economics.结合品类、品牌定位与商业模型，制定切实可行的市场进入路径。
CONNECTING BRANDS. BUILDING LOCAL PRESENCE.连接品牌，深耕本地市场。
Your next market.
Connected.连接新市场，
开启新增长。
Your partner for building a local presence in Europe. We shape the market-entry strategy, connect the right local partners and coordinate execution around your brand.助力品牌在欧洲建立本地业务的合作伙伴。我们制定市场进入策略，筛选合适的本地伙伴，并围绕您的品牌统筹落地执行。
CHINA ↔ EUROPE中国 ↔ 欧洲LOCAL STRATEGY. CONNECTED EXECUTION.本地策略，协同落地。
01 / THE LOCAL ADVANTAGE01 / 本地协同优势
A new market.
A connected way in.进入新市场，
让每个环节协同运作。
A strong product is only the beginning. Distribution, local demand, operations and after-sales all need to work together. Coordinating them from headquarters can make market entry complex.优秀的产品只是起点。分销、本地需求、运营与售后必须协同推进，而由总部远程统筹这些环节，往往让市场进入变得复杂。
LianPoint builds the local setup around your objectives, giving your team one point of coordination from the first market decision to the next stage of growth.LianPoint 围绕您的目标搭建本地运营体系，从最初的市场决策到下一阶段的增长，为您的团队提供统一的协调窗口。
The right connections合适的伙伴
Identify and assess the partners your brand needs to operate locally.识别并评估品牌在本地运营所需的合作伙伴。
Coordinated execution统筹执行
Align headquarters and local partners around agreed milestones and decisions.围绕约定的里程碑与决策，协调总部和本地合作伙伴。
02 / YOUR LOCAL ECOSYSTEM02 / 您的本地合作网络
One point of connection.
Every capability in place.一个协调窗口，
连接所需本地能力。
We define what your brand needs, then source and coordinate the relevant specialists. The scope is tailored to your market and stage of growth.我们明确品牌所需，再寻找并协调相应的专业伙伴。服务范围根据目标市场与发展阶段量身制定。
YOUR BRAND您的品牌
lian•point
Your local operating partner您的本地运营伙伴
Distribution & retail分销与零售
Distributors, wholesalers, retail access and marketplaces.经销商、批发商、零售渠道对接与电商平台。
Operations & care运营与售后
Warehousing, 3PL, logistics, after-sales and customer service.仓储、第三方物流、配送、售后与客户服务。
Brand & demand品牌与需求
Trade marketing, social media, PR and local activation.渠道营销、社交媒体、公关与本地推广。
Commercial oversight经营跟进
Pricing, channel margins, inventory and performance reviews, with field force and in-store promoter coordination.定价、渠道利润、库存与经营表现复盘，以及一线销售团队和驻店促销人员的协调管理。
You retain control of strategy, budgets, partner contracts, pricing and inventory decisions.品牌始终保留战略、预算、合作伙伴合同、定价与库存的决策权。
03 / A CLEAR PATH TO MARKET03 / 清晰的市场进入路径
Built around decisions.
Designed for progress.以关键决策为基础，
逐步推进市场落地。
An agreed scope, clear deliverables and regular reviews keep your headquarters and local partners aligned.以明确的服务范围、交付成果与定期复盘，确保总部和本地合作伙伴步调一致。
01
Assess评估
Understand the brand, category, market potential and readiness.了解品牌、品类、市场潜力与进入准备度。
Opportunity assessment市场机会评估
02
Design设计
Define the channel model, pricing, margins and priorities.明确渠道模式、定价、利润结构与优先事项。
Market-entry plan市场进入方案
03
Build搭建
Identify and assess commercial and operational partners.寻找并评估商业与运营合作伙伴。
Partner shortlist候选伙伴名单
04
Launch上市
Coordinate the commercial plan and local activation.统筹商业上市计划与本地推广。
Launch roadmap上市执行路线图
05
Review复盘
Review sell-in, sell-out, inventory and promotions where data is available.根据可获得的数据，复盘渠道进货、终端销售、库存与促销。
Priorities for growth增长优先事项
A MODEL THAT EVOLVES WITH YOU随品牌成长而调整
The right setup.
At each stage.每个阶段，
匹配合适的运营体系。
Validate → Launch → Scale验证 → 上市 → 扩张
Start with market priorities and the essential partners. Add operational capacity, retail coverage or dedicated local support as your needs develop. We agree the scope together at each stage.从市场优先事项和关键合作伙伴起步。随着业务发展，逐步增加运营能力、零售覆盖或专属本地支持。每个阶段的服务范围均由双方共同商定。
04 / A EUROPEAN PERSPECTIVE04 / 欧洲视野
Local understanding.
Shared ambition.理解本地市场，
携手实现品牌目标。
Our ambition is to help brands build their presence across Europe. In this initial phase, our operating focus is Spain and Portugal. Our founders connect headquarters expectations with the realities of local execution.我们致力于帮助品牌逐步拓展欧洲业务。现阶段，运营服务聚焦西班牙和葡萄牙。创始团队能够将总部期望与本地执行实际有效衔接。
Expansion into additional European markets will follow as our local capabilities develop.随着本地服务能力逐步完善，我们将拓展更多欧洲市场。
J
CO-FOUNDER联合创始人
JavierJavier
Nearly 10 years working with Chinese brands across leading retail channels in Southern Europe.近十年与中国品牌合作经验，覆盖南欧主要零售渠道。
J
CO-FOUNDER联合创始人
JingJing
Business development experience in Chinese and European companies, bridging headquarters expectations and local commercial realities.拥有中国及欧洲企业的业务发展经验，能够衔接总部要求与本地商业实际。
05 / LOCAL EXECUTION. CLEAR OVERSIGHT.05 / 本地执行，清晰掌控
Run your European business.
Stay in control from China.深耕欧洲业务，
在中国总部掌握全局。
Build your local presence without having to assemble a large in-house team at the outset. LianPoint coordinates the agreed local workstreams and keeps your headquarters involved in the decisions that matter.无需在起步阶段就组建庞大的自有本地团队，也能逐步建立欧洲业务。LianPoint 统筹约定的本地工作，确保总部参与关键决策。
We agree the scope, reporting rhythm and responsibilities with you, then adapt the local setup as your business develops.我们与您共同明确服务范围、汇报节奏和职责分工，并随着业务发展调整本地运营配置。
One local point of coordination统一的本地协调窗口
We coordinate distributors, service providers, field teams and promoters within the agreed scope, connecting local execution with your headquarters.在约定范围内，协调经销商、服务商、一线销售团队及驻店促销人员，衔接本地执行与总部管理。
Visibility into the business清晰了解经营情况
We bring together available sales, inventory and commercial activity data for regular reviews, highlighting gaps and priorities for action.汇总可获得的销售、库存与商业活动数据，定期复盘，明确问题及优先行动事项。
A clear decision rhythm明确的决策节奏
Agreed milestones, regular meetings and written follow-ups keep priorities, responsibilities and next steps clear across teams.通过约定的里程碑、定期会议与书面跟进，让各团队明确优先事项、责任分工和下一步行动。
Control stays with your brand品牌始终保留决策权
Your team approves strategy and budgets, selects and contracts partners, and retains final pricing and inventory decisions. We support and coordinate execution.品牌团队审批战略与预算，选择合作伙伴并签署合同，保留最终定价与库存决策权。我们提供执行支持与统筹协调。
Local support, sized to your stage.按发展阶段配置本地支持。
Start with the capabilities you need. Add dedicated local resources when the scale and complexity of your business call for them.从当前所需的能力起步。当业务规模和复杂度提升时，再增加专属本地资源。
LET’S BUILD YOUR LOCAL PRESENCE携手搭建您的本地业务
Your ambition.
Our next conversation.从您的目标出发，
开启下一次对话。
Tell us about your brand, priority market and launch plans. Let’s explore the local setup you need.告诉我们您的品牌、目标市场与上市计划，一起探讨所需的本地运营体系。
hello@lianpoint.com ↗